Vacuum cleaner portfolio — Lloyd Spencer

Case Study: Floor Care portfolio | Philips, 2015 -2017

Design and delivery of different products over 5 years to establish a new visual language for the canister vacuum cleaner portfolio.

Visual Design Principles

Consistent ownable signatures that bring consistency and iconicity to the Philips bag and bagless portfolio

DNA Elements

Key Details

Silhouette

A balance of tech and touch, recognizable silhouette, (head and shoulders), two-thirds - one-third ratio, forward poise. Clear expression of the core technology, shows the process that delivers a better clean.

Details

Consistent details, dynamic angle vector, ergonomic placement of grips, buttons (horseshoe) and user interfaces, a light signature for status feedback, big wheels, and a technology badge.

Color, material, finish & graphics

High-quality plastics, deep gloss, matt contrast, durable in-mold MT textures, and structural patterns. Blue color accents highlight the tech zones with graphical patterns linking to airflow.

Design Process

A snapshot of my process for the design and delivery of the individual products in the range

Analyse & understand

Frame the brief, and understand the target consumer, user insights, trend research and category codes. How can we embody and support our innovations across the portfolio.

Explore & ideate

Create concepts, cluster review, rank, visualize, and model the chosen design directions, collaborating with the different stakeholders.

Validate & realise

Validate through qualitive research, apply relevant learnings, refine and realise the design. Following closely it’s progress at each step of the implementation phase to ensure the quality and integrity of the design.